We're building a team and we'd love to have you. What are the qualifications? Must. Love. Music.
Culturevators® is a fan-driven advisory board made up of a diverse group of adults and teens from around the globe. They provide our clients with their input, thoughts and opinions via surveys, questionnaires, personal interviews, focus groups and advisory panels.
The Greenhouse is a secure virtual backroom that interactively integrates the principles associated with a traditional think tank into the totality of the client's campaign - from development to launch. Operated like an online chat room, small groups of Culturevators® can come together with the client and a SAMaMGlobal representative to provide direct feedback to questions about merchandise, music, tours and more. Culturevators®’ tastes and interests are varied to allow for an accurate audience response to a wide range of musical genres and artists.
The business of music has always been just that, a business. Artists earn income from selling show tickets, merchandise and, of course, songs and albums. Essentially the sale of these products is influenced by a musician’s brand, and this can have more impact on an audience than the music itself. Therefore, understanding and creating this brand can make or break an artist’s career.
Joanna Jurgens grew up in England and has lived in California, Florida, Ohio, and Texas. She holds a B.S. Degree in Agribusiness from Texas A&M University which led to a career in International Retail Merchandising and Inventory Replenishment. This path led to a fascination with the diverse purchasing decisions that people make, why they make those choices, and how to influence them. She was never content seeing data and knowing that different things sell in different places, but always wondered, "Why?"
As a result of a corporate merger taking her job, Joanna began spending more time with friends in television and film production. This provided the impetus for her to follow her dreams and return to college to study Radio and Television Broadcasting. This field combined her professional experience in psychographic and demographic analysis of consumption trends with her life long passion for media. She embarked upon a new career specialty in Television Research and Marketing where she was a part of the sales and research team for such companies as NBC Universal and Paxson Communications (now Ion Media).
Joanna is fascinated by "what makes you tick," how a particular television show, movie, book, or song can become a phenomenon, while another becomes a lesser known cult classic, and yet another equally deserving one remains unnoticed. She is looking forward to helping emerging artists find out as much as they can about their own unique appeal and working with the SAMaM Global team to get them noticed and launch successful careers.
For more information, please contact Joanna Jurgens at jjurgens@samamglobal.com or 310.954.0754 ext 709.
