SAMaM Global is a company that hails from years of experience in public relations excellence.
Alyce Hartman, CEO and founder of SAMaM Global, got her beginnings in PR all the way back in her days as a promising high school student. She participated in American University in Washington, D.C.’s journalism summer college credit program, an invitational program for high school students with advanced writing skills. Shortly thereafter, Hartman realized her potential in the field and and went on to study Journalism and Art History at Ohio State University. Though she may have concentrated on journalism as a discipline, her studies brought her to the realization that she needed to be behind the scenes, bringing clients to journalists in a way that only a person with that sort of insider knowledge and experience could.
So, in 1994, she founded Hartman Public Relations. She got her start working with Proctor & Gamble and four-time Grammy Award winners TLC. Saks Fifth Avenue and Mont Blanc were also among the first on her diverse list of early clients. She was successful in getting published authors placed in prominent positions on bookshelves and in windows, helping innovative companies like Studio 650 with their PR start-up, representing major food and beverage brands like Patron Spirits Company in the urban marketplace; including leading talks for their sponsorship of Eminem's 'Anger Management 3' tour in 2005, working with designers, doing press for films, and representing talent and lifestyle companies. Needless to say, when it came to what Hartman Public Relations could do, the offerings were vast.
In 2008, though, Hartman realized where her passion for arts and entertainment lay – in music. Hartman Public Relations was re-branded Seed Artist Management and Media Global (SAMaM Global), and its sole area of concentration became music publicity.
In the realm of music publicity, the firm offers its clients a plethora of unique, powerful, and efficient services, including press releases, press kits, tour and festival publicity, tour management, assistance with record release parties, national and international public relations campaigns, music showcases, booking and individual artist management, to name a few.
Hartman and her firm know how to network, pitch clients and their stories, find newsworthy angles within which to do so, forge strategic partnerships, effectuate exciting and appropriate branding for clients, negotiate strategic partnerships, assist in event planning and production, head up crisis communication, protect hard-earned goodwill and branding, and promote, promote, promote.
The prior and current client roster is impressive, the wealth of media outlets within reach for clients of SAMaM Global is staggering, and the promise of a hard-working goal-oriented team focus is undeniable.
As Hartman always says, “Life’s a pitch,” and SAMaM Global prides itself on its ability to bring clients to the spotlight for the right reason: their talent.
Lindsey Borders is a college graduate with a B.A. in Communication Arts. She utilizes her extensive knowledge of all areas of music, booking and promotions to work with musicians who bear a semblance in her soul. Upon a serendipitous calling from God, a door was opened for her to organize her own booking agency, Talent In Borders. Her strength and ambition has made a way for her to represent talent such as Mark Ballas, Derek Hough and their former band Almost Amy - the duo are also known as professional dance partners on ABC's hit show, 'Dancing with the Stars.' Most recently, she has worked with Bobby Long in booking dates for his 'Dangerous Summer' Tour. Lindsey looks forward to helping many more gifted artists!
Joanna Jurgens grew up in England and has lived in California, Florida, Ohio, and Texas. She holds a B.S. Degree in Agribusiness from Texas A&M University which led to a career in International Retail Merchandising and Inventory Replenishment. This path led to a fascination with the diverse purchasing decisions that people make, why they make those choices, and how to influence them. She was never content seeing data and knowing that different things sell in different places, but always wondered, "Why?"
As a result of a corporate merger taking her job, Joanna began spending more time with friends in television and film production. This provided the impetus for her to follow her dreams and return to college to study Radio and Television Broadcasting. This field combined her professional experience in psychographic and demographic analysis of consumption trends with her life long passion for media. She embarked upon a new career specialty in Television Research and Marketing where she was a part of the sales and research team for such companies as NBC Universal and Paxson Communications (now Ion Media).
Joanna is fascinated by "what makes you tick," how a particular television show, movie, book, or song can become a phenomenon, while another becomes a lesser known cult classic, and yet another equally deserving one remains unnoticed. She is looking forward to helping emerging artists find out as much as they can about their own unique appeal and working with the SAMaM Global team to get them noticed and launch successful careers.
