SAMaMGlobal is a company that hails from years of experience in public relations excellence.
Alyce Hartman, CEO and founder of SAMaMGlobal, got her beginnings in PR all the way back in her days as a promising high school student. She participated in American University in Washington, D.C.’s journalism summer college credit program, an invitational program for high school students with advanced writing skills. Shortly thereafter, Hartman realized her potential in the field and and went on to study Journalism and Art History at Ohio State University. Though she may have concentrated on journalism as a discipline, her studies brought her to the realization that she needed to be behind the scenes, bringing clients to journalists in a way that only a person with that sort of insider knowledge and experience could.
So, in 1994, she founded Hartman Public Relations. She got her start working with Procter & Gamble and four-time Grammy Award winners TLC. Saks Fifth Avenue and Mont Blanc were also among the first on her diverse list of early clients. She was successful in getting published authors placed in prominent positions on bookshelves and in windows, helping innovative companies like Studio 650 with their PR start-up, representing major food and beverage brands like Patron Spirits Company in the urban marketplace; including leading talks for their sponsorship of Eminem's 'Anger Management 3' tour in 2005, working with designers, doing press for films, and representing talent and lifestyle companies. Needless to say, when it came to what Hartman Public Relations could do, the offerings were vast.
In 2008, though, Hartman realized where her passion for arts and entertainment lay - in music. Hartman Public Relations was re-branded Seed Artist Management and Media Global (SAMaMGlobal), and its primary area of concentration became music publicity.
Katie Howerton grew up with a love of music, art, and travel. Her family has often referred to themselves as “gypsies” because of their constant need for movement. This allowed Katie to see many different places in her life while both traveling and moving with her family. These loves are what called Katie into tour management.
After running several different companies, Katie grew tired of living her “non-gypsies” ways. Taking her skills in organization, management, and problem solving, and then combining them with her love of music and travel, she found that tour management was her true calling.
Lindsey Borders is a college graduate with a B.A. in Communication Arts. She utilizes her extensive knowledge of all areas of music, booking and promotions to work with musicians who bear a semblance in her soul. Upon a serendipitous calling from God, a door was opened for her to organize her own booking agency, Talent In Borders. Her strength and ambition has made a way for her to represent talent such as Mark Ballas, Derek Hough and their former band Almost Amy - the duo are also known as professional dance partners on ABC's hit show, 'Dancing with the Stars.' Most recently, she has worked with Bobby Long in booking dates for his 'Dangerous Summer' Tour. Lindsey looks forward to helping many more gifted artists!
Born and raised in Tennessee, Lauren Cosby is a recent college graduate, with a B.A. in Psychology from the University of Tennessee. Despite not always knowing what career path to pursue, her love of music has always been a strong, constant presence. After many world travels and a bit of soul-searching, Lauren realized the obvious path to follow was where her greatest passion lies: music. Interested in many areas of the business, from development to management and event planning, she is pursuing internships in order to gain as much experience as she can. Lauren does not know what the future holds for herself, but she is so excited to go after her dream and find her niche.
